TOKYO -- Singapore-based ShopBack plans to enter Japan as early as next year by providing its cashback app technology to local businesses, according to its chief executive, as the startup seeks a foothold in one of Asia's largest loyalty markets.
SoftBank-backed startup's CEO says no reward app for now due to intense competition
ShopBack, led by Henry Chan, operates a platform that offers cashback on purchases made through more than 20,000 merchants. (Nikkei montage/Source photos by Tsubasa Suruga and screenshot from Shopback's website)